DiggAds - tips to doing it right!

Shout out to Chas and the good folks at The Social Media Group for pulling together this great primer on how to execute a DiggAds campaign successfully!

“Understanding that Digg readers are willing to engage with quality, branded content led to the development of new social ad products on Digg. These ads allow brands to promote their own content, provided they’re willing to let the community Digg them up (or bury them down), just like other content submitted to Digg. DiggAds, as they’re called, are a simple idea. Consumers today trust their peers over brands when it comes to credible content. If brands want their content to be considered more credible (and therefore be consumed), there is an emerging opportunity to let those same consumers curate their messages, too.”