This idea seems so horribly wrong on so many levels..I am struggling to imagine writing the exec summary and selling this in to some VC's..then you read the line-up of their investors... and there are some big names on there...perhaps there is some double secret business plan we are unaware of?
get this...they have raised over $12 million for this venture...
from their Crunchbase Profile
Blippy is a service that allows you to automatically share your credit card transactions as you make them. This includes the place you made the purchase, the amount, and in some cases, the item. This is all placed in a social stream where other Blippy users can comment on and “like” the various items.
Congrats! You are this weeks winner of the BBQ.com (we are going to revolutionize the way people buy BBQ sauce....wait for it....ONLINE!) Start-up of the week!
From the media post article
However I can't even speculate who might belong to this special, unique group, except to ascribe some generally qualities like "woefully naïve," "boundary issues," and "no interior life." I'd say I'd like to meet them, but I really wouldn't -- they might start posting stuff about me ("met Erik at Starbucks where he spent $11.70 on coffee and two croissants. he needs to cut back. he has a Mastercard. couldn't see the # tho. i think he keeps his wallet in his jacket. will update when he goes to bathroom").
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